Fuelled by history, served with heart
The brief
Gilks is more than a café; it’s the revival of a family legacy. In 2019, the fifth generation of the Gilks family transformed their former garage, once a blacksmith shop and later a petrol station - into a themed café celebrating over a century of history. Their vision was to create a welcoming space serving quality, locally sourced food and coffee, while honouring the heritage of the site.
They needed a brand identity and digital presence that would capture this unique mix of nostalgia and modern hospitality. The challenge was to respect their story while presenting Gilks as a vibrant, community-focused café with a clear and inviting personality.
Our solution
We partnered with Gilks before the café even opened its doors, working from the ground up to create a brand that felt both authentic and contemporary. From identity design and messaging to tone of voice, we built a visual and verbal style rooted in the café’s history but fresh enough to appeal to new audiences.
We then designed and developed their website, ensuring it showcased both their story and their offering with equal weight. Alongside the site, we created supporting brand assets and marketing materials that extended their personality across every touchpoint. The result was a cohesive, memorable brand that helps Gilks stand out while feeling unmistakably true to its roots.
Feedback
”“PT Digital took their time to get to know us, our vision, preferred imagery and requirements. Their investment in taking the time to fully understand our needs paid dividends as the resultant website and branding were exactly what we wanted. We couldn’t have been more pleased.
Working with PT was a joy from the very start and continues to be so. They are always on hand to help with whatever we throw at them.”
Keith & Katherine GilksOWNERS