Chocolate should be less savoured and more devoured
The brief
FATSO set out to flip the script on dark chocolate. Where most dark bars came across as serious and restrained, FATSO wanted to be bold, playful, and unapologetically chunky - proving that dark chocolate can be just as fun as milk, while still being ethically sourced and made with care.
They needed a digital presence to match. From launch, FATSO wanted a website that captured their cheeky personality, while also being functional, scalable, and capable of handling both direct-to-consumer and wholesale sales. On top of that, they needed ongoing digital marketing support to grow their reach and disrupt the market.
Our solution
We partnered with FATSO from the very beginning, designing and building a bold e-commerce website that captures their irreverent tone of voice and disruptive brand attitude. The site was built with both D2C and wholesale in mind, streamlining operations and making it quick and easy for customers and stockists alike to get their hands on chunky bars.
Beyond the build, we continue to manage their Google Ads and SEO campaigns, helping FATSO grow brand awareness, drive traffic, and get more chocolate into more mouths. It’s a partnership that balances creativity with performance - just like FATSO itself.
Feedback
”“PT Digital are brilliant to work with. They have just completed the e-commerce website for our new chocolate brand, integrating both D2C and Wholesale channel capabilities which is enabling us to streamline our operations, and offer a quick, easy and efficient way to order our delicious chocolate bars, whether you’re the end eater or you’re a business.
From their technical know-how and creativity, to their solutions focused attitude and continued enthusiasm for the job, PT Digital get the job done, and they get it done to a high standard and without fuss. They’re extremely conscious of their client’s needs and comprehension of the digital world- be that of e-commerce, website design or digital ads.”
Ella McKayBUSINESS INCUBATOR