A medieval escape with a modern twist
The brief
Castle Folly is a 200-year-old romantic hideaway in rural Warwickshire, lovingly restored with the help of BBC’s My Unique B&B. With its medieval-inspired features, fairy-lit hot tub, and quirky personal touches, the folly offers couples a truly unique getaway.
The hosts needed a brand identity and digital presence that captured the charm of the property, balancing its history and character with the modern comforts today’s guests expect. From logo to language, the brand needed to feel welcoming, distinctive, and memorable, while the website had to showcase the experience and make booking effortless.
Our solution
We worked closely with the hosts to develop a brand identity that reflects both the heritage of the folly and the warm, personal touches that make each stay special. From defining their tone of voice to creating a visual identity, we built a brand that communicates character and charm in equal measure.
With the branding in place, we designed and developed a website that blends rustic personality with modern functionality. Clear layouts, inviting photography, and intuitive booking journeys ensure potential guests can quickly fall in love with the experience and easily plan their stay. We also supported with marketing to help Castle Folly grow awareness and attract new visitors.
Feedback
”"We’re absolutely delighted with the brand and website PT Digital created for Castle Folly. They captured the character of the property perfectly - balancing its history with the modern touches our guests love. The process was easy, collaborative, and we now have a digital presence that does justice to the space we’ve worked so hard to restore.”
Julie BrownOwner